‘Without attention, information means very little. The insight that attention, not information, is the prize in the struggle for power is not new. Almost two thousand years ago, the Roman satirical poet Juvenal wrote about how people’s demands for representation could be diluted by “panem et circenses” (bread and circuses), that is, by providing distracting entertainment while also making sure that they were fed. In the twenty-first century, the same dynamics hold, but this time, the circus is online’ (pp. 237-238).